Fascinated by the every day: objects we ignore, people we ignore - including ourselves.

Exploring how we interact with objects, other people and ourselves. The personas we display, impressions we hope to make, and ultimately the vulnerability of our real selves and allowing this to be known to others.

McLovin the legal name change, is inspired by the absurdity of what we consider "normal". The assumptions and opinions formed of others with precious little information. 



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